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28. First
Command
tmleber1| 08-22-03 | 01:21
PM
First Command provides and reasoned and reasonable response to
Kiplinger's. First Command certainly isn't for Diehards. But readers will
to themselves a service if they read First Command's Response.
Full disclosure. I am a retired Register Rep who worked for First Command
for 5 years. I provided added value every day and ultimately had to move
on because I couldn't make a good living.
Ted
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First Command Resonse to Kiplinger's Sep 2003 piece (page 53)...
Kiplinger's Personal Finance magazine (Sep 2003) has published an
irresponsible and misleading story that unfairly attacks the many benefits
of systematic investing for professional military families and could
seriously impact financial opportunities for these deserving Americans. We
view this as the essence of irresponsible journalism and a prime example
of why the media is not trusted.
This is not the first, nor will it be the last, article about systematic
plans.
At First Command, we know these plans are easily misunderstood,
particularly for those with a bias toward do-it-yourself investing. We
have long followed the advice of the old saying, "Never get in an
argument with a person who buys ink by the barrel," and have let such
articles pass with little or no comment. However, the degree of incomplete
and misleading information in this story and its potential for harm to
deserving American military families requires response.
In a story titled "All Loaded Up" in the magazine's September
2003 issue, Kiplinger misleads readers concerning the value derived from
fees associated with systematic mutual funds and recommends that military
personnel take a do-it-yourself approach to investing. The writer of the
story chose to exclude information we provided him clearly demonstrating
systematic products are an attractively priced investment product that,
when recommended and used appropriately, have helped thousands of
professional military families achieve their financial goals.
First Command warned the Kiplinger writer of the risks an unfairly
negative story posed to military service personnel. And we provided him
with information that, if included in the article, would have resulted in
a more fair, balanced view of systematic investing and how it is used to
advance the long-term goals of military families. Instead, our input was
largely ignored.
From April 25 to July 31, we sent Kiplinger's Steven T. Goldberg 16
e-mails containing a total of 7,700 words. Of that, 4,300 words were
direct answers to about two dozen questions from Mr. Goldberg concerning
how First Command-recommended products are used to meet the financial
needs of those who serve our nation's military. We extended an invitation
for him to visit our headquarters and learn about us, but it was turned
down.
Why did the reporter turn down our invitation? We believe it is because
the story was envisioned from the start as an opinion piece that would
attack the service-first approach of First Command and promote instead a
do-it-yourself strategy.
Perhaps the clearest proof that the magazine's intent was to turn out an
opinion article can be seen in the accompanying artwork. The story was
illustrated with a drawing that appears to depict a military NCO stealing
money from the front shirt pocket of a young enlisted man. The intent of
the picture is clear: Active duty military personnel are coercing young
recruits into becoming First Command clients. We find that
characterization to be inaccurate, unfair and offensive. Throughout its
45-year history, First Command has done nothing other than seek financial
success and security for professional military families. In that time, we
have never been the subject of a proceeding initiated by the NASD or any
state or federal regulatory authority. This is quite a statement for such
highly regulated industries as banking, insurance and securities.
Furthermore, the story never mentions that our market is restricted to
personnel in pay grades E-6 and above--[Ted Leber opines: these are not
18-year old kids], a piece of information that would have helped to offset
the negative image portrayed in the artwork.
We would have been happy to be a part of a well-balanced story that
discussed First Command as one of many facets of investing for military
professionals.
We are the first to say that we are unique and only claim to be the best
choice for most of our market, not necessarily the typical non-military
readers of Kiplinger's Personal Finance. The writer, however, was not
interested in learning all the facets. He had his mind made up about our
firm and systematic investing before he even called us.
Through our research of Mr. Goldberg and his own words, we are prepared to
demonstrate the following facts:
Mr. Goldberg is biased against First Command-recommended systematic mutual
funds as a tool for helping military families achieve their long-term
financial goals.
Mr. Goldberg has a history of being accused of unfairly and inaccurately
attacking legitimate busin
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